What registered trademark does the Fly Fitness franchise agreement grant franchisees the right to use?

According to Fly Fitness's 2024 Franchise Disclosure Document, the franchise agreement grants franchisees the right to use the registered trademark "Fly Fitness" and its design mark. This means that as a Fly Fitness franchisee, you are authorized to use these specific trademarks to operate and promote your franchised business, under the conditions and limitations outlined in the franchise agreement.

Fly Fitness maintains control over how its trademarks are used to ensure brand consistency and protect its intellectual property. Franchisees must adhere to the guidelines set by Fly Fitness regarding the use of these marks in advertising, marketing materials, and on the premises of the franchised business. This includes obtaining written approval from Fly Fitness for any items containing the marks before they are distributed or sold.

The agreement also stipulates that franchisees must identify themselves as independent Fly Fitness franchisees in conjunction with any use of the intellectual property. This helps to clarify that the franchisee is an independent entity operating under the Fly Fitness brand, rather than a direct extension of the franchisor. Franchisees are also required to notify Fly Fitness immediately of any potential infringement or challenges to the use of the intellectual property.

Upon termination or expiration of the franchise agreement, all rights to use the Fly Fitness trademarks are immediately terminated, and the franchisee must cease using the marks and any related intellectual property. This includes removing all signs, advertising materials, and other items displaying the marks from the premises. The franchisee must also take necessary actions to cancel any assumed name registrations that contain the Fly Fitness trademark.