Can the reach of a Fly Fitness franchisee's local advertising extend beyond their territory?

According to Fly Fitness's 2024 Franchise Disclosure Document, a franchisee's local advertising reach can extend beyond their designated territory. However, the advertising must still target customers within the franchisee's territory. This means that while the advertising might be visible or accessible to individuals outside the territory, its primary focus should remain on attracting customers from within the defined area.

Fly Fitness requires franchisees to spend a minimum of $15,000 on opening advertising and promotional activities within the six weeks before and the two months following the opening of their franchise. After that initial period, franchisees must spend at least $500 per month on local advertising. Fly Fitness retains the right to increase this local advertising contribution by 10% annually. The franchisor also requires franchisees to list their franchised business in local business directories and establish a social media presence.

Fly Fitness must approve all advertising and marketing materials in writing before franchisees can use them. If Fly Fitness does not respond to a franchisee's request for approval within ten business days, the material is considered disapproved. This approval process ensures that all advertising aligns with Fly Fitness's brand standards, even if the advertising's reach extends beyond the franchisee's territory.