How much did Fly Fitness spend on advertising and promotion in 2022?

According to Fly Fitness's 2024 Franchise Disclosure Document, the company's advertising and promotion expenses for the year ended December 31, 2022, totaled $35,169. This figure is part of the operating expenses, which totaled $155,540 for the same period. The company experienced a net loss of $155,540 in 2022.

For a prospective franchisee, this indicates the level of investment Fly Fitness was making in marketing and promotional activities during that year. It's important to note that this expense contributed to the overall operating expenses and the company's net loss. Franchisees should consider this amount in relation to their own marketing contributions and the potential impact on brand awareness and customer acquisition.

It's also worth noting that Fly Fitness had not issued and opened any franchises as of December 31, 2022. This means the advertising and promotion expenses were likely incurred to build brand awareness and attract potential franchisees rather than directly supporting existing franchise locations. This context is crucial for understanding the effectiveness and purpose of these expenditures.