How much must a Fly Fitness franchisee spend on Local Advertising and promotional activities before and after opening their franchised business, and within what timeframe?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
ii) salaries and expenses of any of Franchisee's personnel to attend advertising meetings, workshops or other marketing activities; (iv) charitable, political or other contributions or donations.
- 13.2.3. Franchisee shall spend at least Fifteen Thousand Dollars ($15,000.00) on Local Advertising and promotional activities in the Territory commencing at least thirty (30) days prior to and within the first ninety (90) days after the opening of the Franchised Business to promote the ope
Source: Item 22 — CONTRACTS (FDD pages 44–45)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, franchisees are required to invest in local advertising and promotional activities around the time of their opening. Specifically, a Fly Fitness franchisee must spend at least $15,000 on local advertising and promotional activities.
This expenditure must occur within a defined timeframe. The advertising and promotional activities should commence at least 30 days prior to the opening of the franchised business and continue for the first 90 days after opening. This concentrated effort is intended to create awareness and drive initial traffic to the new Fly Fitness location.
Fly Fitness retains some control over how these funds are spent, reserving the right to collect some or all of the grand opening funds and implement grand opening campaign activities on the franchisee's behalf. This ensures brand consistency and potentially leverages the franchisor's expertise in marketing and promotion. Franchisees should clarify with Fly Fitness the extent to which they will control the grand opening advertising and promotional activities versus the franchisor.