What is the 'Fly Fitness' Mark used for?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
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We were formed as a limited liability company in the State of Nebraska on October 6, 2021. Our principal business address is 201 N 13th Street, Lincoln, Nebraska 68502. We do business under our company name, "Fly Fitness" and its associated design (the "Marks"). We only offer franchises that operate under the "Fly Fitness" Mark. We began offering franchises on June 10, 2022.
The principal business addresses of our agents for service of process are shown on Exhibit A.
Our Parents, Predecessors and Affiliates:
We have a parent company, Fly Holdings, LLC, a Nebraska limited liability company with a principal place of business at 201 N 13th Street, Lincoln, Nebraska 68502. Fly Holdings, LLC, was formed on March 6, 2019, and is our owner. Fly Holdings, LLC has not offered franchises in this or in any other lines of business previously.
Our affiliate, Fly | A Fitness Revolution, LLC, is a Nebraska limited liability company with a notice address of 201 N. 13th Street, Lincoln, Nebraska 68508. Fly | A Fitness Revolution, LLC is the owner of the "Fly Fitness" Marks.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 6–7)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, the "Fly Fitness" Mark is used to grant franchises for the right to operate a boutique fitness studio. These studios offer group fitness classes, along with semi-private and private sessions, intending to create a welcoming environment for individuals to improve their wellbeing. The "Fly Fitness" Mark is associated with the brand's distinctive operating procedures and standards. Fly Fitness only offers franchises that operate under the "Fly Fitness" Mark.
The distinguishing characteristics of the Fly Fitness franchised business include proprietary instructional methods, tools, equipment, and distinctive interior and exterior design. The Mark also covers décor, color schemes, advertising and marketing specifications, and other standards, specifications, techniques, and procedures that Fly Fitness designates for developing, operating, and managing its outlets. These elements collectively form the Fly Fitness "System," which the company may change, improve, and further develop.
Fly Fitness also uses the Mark in conjunction with its associated design. An affiliate of Fly Fitness, Fly | A Fitness Revolution, LLC, owns the "Fly Fitness" Marks. Prospective franchisees should understand that the "Fly Fitness" Mark is central to the franchise system and represents the brand's identity and operational standards.