How long does Fly Fitness have to respond to a franchisee's proposed advertising material?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
s outlet (Franchise Agreement, Section 12.5).
- i. approve or disapprove of all advertising, direct mail, and other promotional material and campaigns you propose in writing to us. We will respond within ten (10) business days, either accepting or rejecting the proposed material and/or campaign; however, if we do not respond within ten (10) business days, the proposed material and/or campaign is deemed "disapproved". (Franchise Agreement, Section 13.6).
4. Advertising
Local Advertising (Franchise Agreement, Sections 13.2 and 13.6)
We require you to spend at least Fifteen Thousand Dollars ($15,000.00) in opening advertising and promotional activities commencing six (6) weeks prior to and during the two (2) months following the opening of your Franchised Business in the Territory. Thereafter, you are required to spend at least Five Hundred Dollars ($500) per month on local advertising to promote your Franchised Business. We reserve the right to increase your local advertising contribution by ten percent (10%) annually.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, Fly Fitness has 10 business days to respond to a franchisee's proposed advertising material. Specifically, Fly Fitness will either accept or reject the proposed material and/or campaign within that timeframe.
If Fly Fitness does not respond within the 10 business days, the proposed advertising or marketing material is automatically considered "disapproved". This means a franchisee cannot proceed with the advertising if they do not receive explicit approval within the given timeframe or if they receive an explicit rejection.
This requirement ensures that all advertising and marketing efforts align with the Fly Fitness brand standards and protects the brand's image. It also places a responsibility on the franchisee to submit materials well in advance of any planned campaigns to allow sufficient time for review and potential revisions. Franchisees should factor this review period into their marketing timelines to avoid delays.