What happens to my rights to the Fly Fitness website link upon expiration or termination of the Fly Fitness agreement?

According to Fly Fitness's 2024 Franchise Disclosure Document, franchisees do not retain rights to the Fly Fitness website link after the franchise agreement expires or is terminated. Fly Fitness maintains sole discretion and control over its website, which provides information about the Fly Fitness system, services, and products. As part of the franchise agreement, Fly Fitness includes a listing on its website that links to the franchisee's specific Fly Fitness location. However, this right is contingent upon the franchisee's active agreement.

Upon expiration or termination of the franchise agreement, the franchisee loses all rights to the link to their location on the Fly Fitness website. This means that potential customers who visit the Fly Fitness website will no longer be able to find the franchisee's location through the website's directory or listings. This can significantly impact the franchisee's ability to attract new customers and maintain their existing customer base, as online presence and visibility are crucial in today's market.

This provision underscores the importance of understanding the terms of the franchise agreement regarding intellectual property and online presence. While franchisees benefit from being listed on the Fly Fitness website during the term of the agreement, they must also recognize that this benefit ceases upon termination or expiration. Therefore, franchisees should plan for this eventuality by developing their own independent online marketing strategies to ensure continued visibility and customer engagement beyond the franchise term.