Where must a Fly Fitness franchisee's local advertising target customers?

According to Fly Fitness's 2024 Franchise Disclosure Document, a franchisee's local advertising must target customers within their designated territory. While the advertising's reach may extend beyond the territory, the primary focus should be on attracting customers from within the franchisee's assigned area. This requirement ensures that franchisees concentrate their marketing efforts on the customer base they are most likely to serve.

This directive is important for franchisees as it helps them optimize their advertising spend and efforts. By targeting their local territory, franchisees can more effectively reach potential customers who are likely to visit their Fly Fitness outlet. This localized approach can lead to a higher return on investment for their advertising activities.

However, franchisees should also be aware that the franchisor retains control over advertising materials. Franchisees must obtain written approval from Fly Fitness for all advertising and marketing materials, including press releases. This approval process ensures that all advertising aligns with the brand's standards and requirements, but it also means that franchisees need to plan ahead and allow time for approval before launching any campaigns. The franchisor will respond within ten business days, but failure to respond within that time frame means the materials are deemed disapproved.