Can a Fly Fitness franchisee use Fly Fitness trademarks for any other business?

According to Fly Fitness's 2024 Franchise Disclosure Document, a franchisee is explicitly prohibited from using Fly Fitness's trademarks for any business other than their franchised Fly Fitness outlet. The franchisee must offer and sell all products and services that are part of the Fly Fitness system and only those products and services that Fly Fitness has previously approved.

This restriction ensures brand consistency and prevents franchisees from diluting the Fly Fitness brand by associating it with other ventures. It also prevents a Fly Fitness franchisee from operating any other business from the Fly Fitness location.

This policy is typical in franchising, as franchisors want to maintain tight control over their brand and prevent confusion among customers. A prospective Fly Fitness franchisee should understand that their business activities must be solely focused on the franchised Fly Fitness outlet and aligned with the franchisor's approved products and services.