What is a Fly Fitness franchisee required to do with any media inquiries concerning the Franchised Business?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
All advertising and promotion by Franchisee, in any medium, shall be conducted in a professional manner and shall conform to the standards and requirements of Franchisor as set forth in the Manual or otherwise. Franchisee shall submit to Franchisor for its approval samples of all advertising, press releases, promotional plans and materials and public relations programs that Franchisee desires to use, including, without limitation, any materials in digital, electronic, or computerized form, or in any form of media now or hereafter developed that have not been either provided or previously approved by Franchisor. Franchisor shall approve or disapprove such plans and materials within ten (10) business days of Franchisor's receipt thereof. If Franchisor fails to respond to Franchisee's submission within ten (10) business days, such plans and materials shall be deemed "disapproved". Franchisee shall not use such unapproved plans or materials until they have been approved by Franchisor in writing, and shall promptly discontinue use of any advertising or promotional plans or materials, whether or not previously approved, upon notice from Franchisor. Any advertising, marketing or sales concepts, programs or materials proposed or developed by Franchisee for the Fly Fitness brand and approved by Franchisor may be used by other System franchisees without any compensation to Franchisee.
Source: Item 22 — CONTRACTS (FDD pages 44–45)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, a franchisee must submit all press releases and public relations programs to Fly Fitness for approval. This includes any materials in digital, electronic, or computerized form, or in any form of media now or hereafter developed that have not been either provided or previously approved by Fly Fitness. Fly Fitness will then approve or disapprove the submitted materials within ten business days.
If Fly Fitness does not respond within the ten-business-day timeframe, the plans and materials are considered disapproved. The franchisee is prohibited from using any unapproved plans or materials until they receive written approval from Fly Fitness. Furthermore, Fly Fitness has the right to request the franchisee to discontinue using any advertising or promotional plans or materials, regardless of whether they were previously approved.
This level of control allows Fly Fitness to maintain a consistent brand image and messaging across all franchise locations. However, it also means that franchisees need to factor in the approval process when planning their local marketing and public relations efforts. The franchisee also relinquishes ownership of marketing concepts, programs, or materials proposed or developed for Fly Fitness, as these may be used by other franchisees without compensation to the originating franchisee.