Must a Fly Fitness franchisee obtain approval for advertising and marketing materials?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
You may develop advertising materials for your own use at your own cost, and you may use marketing materials that we may offer to you from time to time. You may not use any advertising or marketing materials, including press releases, unless they have been approved in advance in writing by us, which approval may be withheld in our discretion. We will respond to your request for approval within ten (10) business days; however, if we do not respond within ten (10) business days, the proposed advertising or marketing material is deemed "disapproved".
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, franchisees must obtain prior written approval from Fly Fitness for all advertising and marketing materials. This includes any advertising or marketing materials, including press releases, that the franchisee intends to use. Fly Fitness retains the discretion to withhold approval.
The franchisor will respond to the franchisee's request for approval within ten business days. If Fly Fitness does not respond within this timeframe, the material is considered disapproved. This requirement ensures that all advertising and marketing efforts align with Fly Fitness's brand standards and marketing strategies.
This approval process is typical in franchising, allowing franchisors to maintain brand consistency and protect their trademarks. Prospective Fly Fitness franchisees should factor this approval process into their marketing timelines and understand that they cannot independently create and disseminate advertising materials without the franchisor's consent. Franchisees are also required to spend at least $500 per month on local advertising to promote their Franchised Business.