What factors does Fly Fitness consider when approving a site?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
Before you open your Franchised Business, we will:
- a. provide you with site selection guidelines and approve a location for your Franchised Business. Within three (3) months of signing the Franchise Agreement, you must submit a written request for approval to us describing the proposed location and providing other information about the site that we reasonably request. We will respond within fifteen (15) business days, either accepting or rejecting the proposed location. We consider the following factors in approving a site: general location and neighborhood, distance from neighboring franchise territories, proximity to major roads and residential areas, traffic patterns, condition of premises, tenant mix, and demographic characteristics of the area. If you do not identify a site that meets our approval within three (3) months of signing the Franchise Agreement, we reserve the right to terminate the Franchise Agreement. We will not own and/or lease a site to you. You are responsible for negotiating a purchase or lease with the owner of a site we approve. (Franchise Agreement, Sections 8.1.2, 8.1.3,10.1).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, the company provides site selection guidelines and must approve the location for a franchisee's business. Within three months of signing the Franchise Agreement, the franchisee must submit a written request for approval with information about the proposed location. Fly Fitness will then respond within 15 business days, either accepting or rejecting the proposed location.
Fly Fitness considers several factors when evaluating a potential site. These factors include the general location and neighborhood, the distance from neighboring franchise territories to avoid market overlap, and the proximity to major roads and residential areas to ensure accessibility and visibility. Traffic patterns are also important, as higher traffic can lead to increased exposure and potential customers.
Furthermore, Fly Fitness assesses the condition of the premises to ensure it meets their standards and is suitable for a fitness studio. The tenant mix of the surrounding businesses is considered, as complementary businesses can attract more customers to the area. Finally, Fly Fitness evaluates the demographic characteristics of the area to determine if the local population aligns with their target market. If a franchisee does not identify a site that meets Fly Fitness's approval within three months of signing the Franchise Agreement, Fly Fitness reserves the right to terminate the agreement.