What designation must fictitious names used by a Fly Fitness franchisee bear?

According to Fly Fitness's 2024 Franchise Disclosure Document, any fictitious name used by a franchisee must include the designation "a franchisee of Fly Fitness Franchise, L.L.C.". This requirement ensures that customers and the public are aware that the business is a franchise operating under the Fly Fitness brand, but is independently owned and operated.

This stipulation is important for maintaining brand consistency and clarity. By clearly identifying as a Fly Fitness franchisee, the business benefits from the brand's reputation and marketing efforts while also establishing its own distinct identity. This also helps to avoid any potential confusion about whether the location is directly owned by Fly Fitness or is an independently operated franchise.

For a prospective Fly Fitness franchisee, this means that all business names other than the primary "Fly Fitness" name must include the specified designation. This requirement extends to all forms of advertising, signage, and legal documents. Franchisees need to ensure compliance with this rule to avoid any breach of the franchise agreement and to maintain transparency with their customers.