What is the definition of the 'Website' in the Fly Fitness franchise agreement?

According to Fly Fitness's 2024 Franchise Disclosure Document, the 'Website' refers to the website established by the franchisor that provides information about the Fly Fitness System, including the services and products offered. The franchisor has sole discretion and control over this website. Fly Fitness includes a listing on its Website linking to the franchisee's Franchised Business location. The franchisee does not have any ownership or proprietary rights to the franchisor's website and will lose all rights to the link to their location upon expiration or termination of the Franchise Agreement for any reason.

This means that as a Fly Fitness franchisee, you will benefit from having your location listed on the corporate website, potentially driving customers to your studio. However, you will have no control over the content or design of the website itself. Furthermore, this benefit ceases when the franchise agreement ends.

This arrangement is typical in franchising, where the franchisor maintains control over the brand's online presence to ensure consistency and quality. Prospective franchisees should consider the franchisor's website's effectiveness as a marketing tool and understand the limitations on their own online activities, as Fly Fitness dictates that franchisees cannot establish any website or other listing on the Internet except as provided and specifically permitted in the franchise agreement.