Does Fly Fitness currently have an advertising council composed of franchisees that advises on advertising policies?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
We do not have an advertising council composed of franchisees that advises us on advertising policies. The Franchise Agreement gives us the right, in our discretion, to create a franchisee advisory council to communicate ideas, including proposed advertising policies. If created, we will determine in advance how franchisees are selected to the council, which may include factors such as a franchisee's level of success, superior performance, and outlet profitability. We reserve the right to change or dissolve the council at any time.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, Fly Fitness does not currently have an advertising council composed of franchisees that advises on advertising policies. However, Fly Fitness retains the right to establish a franchisee advisory council in the future to communicate ideas, including proposed advertising policies.
If Fly Fitness chooses to create such a council, the FDD states that they will determine in advance how franchisees are selected. Selection criteria may include factors such as a franchisee's level of success, superior performance, and outlet profitability. Fly Fitness also reserves the right to change or dissolve the council at any time, giving them significant control over its composition and operation.
For a prospective franchisee, this means they will not have a formal mechanism to directly influence Fly Fitness's advertising policies unless the franchisor decides to create an advisory council. Even if a council is formed, Fly Fitness maintains the discretion to select members and dissolve the council, which could limit the franchisees' influence on advertising decisions.