What aspects of the Fly Fitness brand operations does Morgan Mattison oversee?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
We periodically conduct our Initial Management Training Program throughout the year, as needed, approximately every four weeks at our headquarters or other location of our choosing. Training is currently provided by Jenni Bruning Brown & Morgan Mattison or another qualified team member. Jenni has over 20 years of industry experience and founded Fly Fitness in 2015. Morgan oversees all aspects of the Fly Fitness brand operations, including sales, marketing, program development, payroll, technology, and process management.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, Morgan Mattison plays a significant role in overseeing the brand's operations. Specifically, Mattison is responsible for the sales, marketing, program development, payroll, technology, and process management aspects of the Fly Fitness brand.
For a prospective franchisee, this indicates that Morgan Mattison is a key contact within the Fly Fitness organization. Franchisees may interact with Mattison or their team on matters related to these areas. Understanding Mattison's role can help franchisees navigate the support structure and understand who to contact for assistance in different operational areas.
This level of oversight from a single individual suggests a centralized approach to brand management, which can ensure consistency across all Fly Fitness franchise locations. However, it also means that franchisees may need to adhere closely to the systems and processes established by Mattison and their team. Franchisees should ensure they are comfortable with this level of centralized control before investing in a Fly Fitness franchise.