Where are the advertising standards and requirements for Fly Fitness franchisees set forth?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
- 13.6. Approval of Advertising. All advertising and promotion by Franchisee, in any medium, shall be conducted in a professional manner and shall conform to the standards and requirements of Franchisor as set forth in the Manual or otherwise. Franchisee shall submit to Franchisor for its approval samples of all advertising, press releases, promotional plans and materials and public relations programs that Franchisee desires to use, including, without limitation, any materials in digital, electronic, or computerized form, or in any form of media now or hereafter developed that have not been either provided or previously approved by Franchisor. Franchisor shall approve or disapprove such plans and materials within ten (10) business days of Franchisor's receipt thereof. If Franchisor fails to respond to Franchisee's submission within ten (10) business days, such plans and materials shall be deemed "disapproved". Franchisee shall not use such unapproved plans or materials until they have been approved by Franchisor in writing, and shall promptly discontinue use of any advertising or promotional plans or materials, whether or not previously approved, upon notice from Franchisor. Any advertising, marketing or sales concepts, programs or materials proposed or developed by Franchisee for the Fly Fitness brand and approved by Franchisor may be used by other System franchisees without any compensation to Franchisee.
Source: Item 22 — CONTRACTS (FDD pages 44–45)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, the advertising standards and requirements for franchisees are detailed in the operations manual or otherwise communicated by Fly Fitness. Specifically, all advertising and promotion must be conducted professionally and adhere to Fly Fitness's standards.
Before using any advertising, press releases, promotional plans, or public relations programs, a Fly Fitness franchisee must submit them to Fly Fitness for approval. This includes materials in digital, electronic, or computerized form, or any media developed now or in the future, unless Fly Fitness has already provided or approved them. Fly Fitness has ten business days to approve or disapprove the submitted materials. If Fly Fitness does not respond within this timeframe, the plans are considered disapproved, and the franchisee cannot use them until written approval is obtained.
Fly Fitness franchisees must stop using any advertising or promotional materials upon notice from Fly Fitness, regardless of whether they were previously approved. Any advertising, marketing, or sales concepts developed by a franchisee and approved by Fly Fitness can be used by other franchisees in the Fly Fitness system without compensating the originating franchisee. This clause ensures Fly Fitness maintains control over brand messaging and consistency across all franchise locations, while also allowing the system to benefit from successful franchisee-generated ideas.