Who administers the Fly Fitness Brand Fund?
Fly_Fitness Franchise · 2024 FDDAnswer from 2024 FDD Document
The Brand Fund is administered by us. We may use Brand Fund contributions to pay any and all costs for the development, production and placement of advertising, marketing, promotional and
public relations materials, and programs. We may also use Brand Fund contributions to pay any and all costs of marketing seminars and training programs, market research, services of advertising and/or public relations agencies, and website development and maintenance. We may further use Brand Fund contributions to pay our costs (including personnel and other administrative costs) for advertising that is administered by us or prepared by us, as well as for administration and direction of the Brand Fund.
The Brand Fund will not be used to defray any of our other general operating expenses. Brand Fund contributions will not be used to solicit new franchise sales; provided however, we reserve the right to include "Franchises Available" or similar language and contact information in advertising produced with Brand Fund contributions.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 22–29)
What This Means (2024 FDD)
According to Fly Fitness's 2024 Franchise Disclosure Document, the Brand Fund is administered by Fly Fitness itself. As a franchisee, you are required to contribute 2% of your weekly gross revenue to this fund. All Fly Fitness outlets, including those operated by affiliates, are expected to contribute, although affiliate-owned outlets have the discretion to opt out.
The Brand Fund is used to cover various advertising, marketing, and public relations expenses. These include the development, production, and placement of advertising materials, marketing seminars and training programs, market research, agency services, and website maintenance. Fly Fitness can also use the fund to cover its own costs related to advertising administration and direction.
The Brand Fund will not be used for Fly Fitness's general operating expenses or to solicit new franchise sales, although the company reserves the right to include franchise availability information in its advertising. While the fund is intended to be perpetual, Fly Fitness reserves the right to terminate it at any time, provided that all remaining funds are used for advertising or returned to the contributors.