What site selection criteria does Flowerama provide for selecting a Franchised Location?
Flowerama Franchise · 2024 FDDAnswer from 2024 FDD Document
**. We may provide any or all portions of the initial training program, post-opening on-site opening assistance, post-opening consultations and/or postopening inspections remotely over a virtual communication platform designated by us. (Franchise Agreement – Section 4H).
Site Selection and Time to Open
You shall use your best efforts to select the Franchised Location using our site selection criteria, which we will provide to you. Following our approval of a proposed location for your Flowerama Center, you must enter into a lease for the approved location. We will review, approve, reject or provide comments to you regarding your proposed location site within 30 days after receipt of all available information regarding the
site. (Franchise Agreement – Section 5 (iii)). Before finalizing your lease, you must provide us with your proposed lease to allow us at least 15 days to confirm that the required provisions in Section 5(viii) of the Franchise Agreement have been included in the lease and you and your landlord have executed an Option to Obtain Lease Assignment in the form we specify. We consider the general location and neighborhood, traffic patterns, parking, size, physical characteristics, contributions for leasehold improvements, if any, from a landlord, level of competition, the proximity of other Flowerama Centers to your proposed location and population density, income levels and other demographic information in our consideration of a site. If you do not select an approved location for a Standard Flowerama Center within 12 months, or 6 months for a Co-Brand Flowerama Center, from the date you sign the Franchise Agreement, we can terminate the Franchise Agreement. Before finalizing your lease, you must provide us with your proposed lease to allow us at least 15 days to confirm that the required provisions in Section 5.A. of the Franchise Agreement have been included in the lease and you and your landlord have executed an Option to Obtain Lease Assignment in the form we specify. (Franchise Agreement – Section 5).
We estimate that the time between when you sign the Franchise Agreement and the opening of your Flowerama Center will be between 3 and 12 months or 18 to 24 weeks for a start-up Co-Brand Flowerama Center.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 38–52)
What This Means (2024 FDD)
According to Flowerama's 2024 Franchise Disclosure Document, franchisees are expected to use their best efforts to select a location based on Flowerama's criteria, which Flowerama will provide. Flowerama must approve the proposed location. Flowerama will review, approve, reject, or provide comments on the proposed site within 30 days of receiving all available information.
Flowerama considers several factors when reviewing potential sites, including the general location and neighborhood, traffic patterns, parking availability, size and physical characteristics of the site, any contributions from a landlord for leasehold improvements, the level of competition, the proximity of other Flowerama Centers, and demographic information such as population density and income levels. Before finalizing a lease, franchisees must provide the proposed lease to Flowerama at least 15 days in advance to ensure that it includes the provisions required in Section 5(viii) or 5.A of the Franchise Agreement and that an Option to Obtain Lease Assignment has been executed with the landlord.
If a franchisee does not secure an approved location within 12 months for a standard Flowerama Center or within 6 months for a Co-Brand Flowerama Center from the date of signing the Franchise Agreement, Flowerama has the right to terminate the agreement. Flowerama also provides a sample layout for the interior of a typical Flowerama Center. Additional factors Flowerama considers are the population of the market area, vehicle traffic counts and patterns, store visibility, convenience of entrances, the cost of purchasing real estate, and the location of competitors.