What is the registration number for the "FRUIT BOUQUETS BY 1800FLOWERS.COM" and design mark used by Flowerama?
Flowerama Franchise · 2024 FDDAnswer from 2024 FDD Document
| Mark | Registration Number | Registration Date |
|---|---|---|
| "FRUIT BOUQUETS BY | 6,239,866 | January 5, 2021 |
| 1800FLOWERS.COM" and design. | ||
| FRUIT BOUQUETS and design | 6,002,773 | March 3, 2020 |
| FRUIT BOUQUETS BY | 6,002,774 | March 3, 2020 |
| 1800FLOWERS.COM and design | ||
| FRUIT BOUQUETS and design | 6,002,775 | March 3, 2020 |
| FRUIT BOUQUETS.COM and | 6,002,776 | March 3, 2020 |
| design | ||
| FRUIT BOUQUETS.COM and | 5,386,809 | January 23, 2018 |
| design |
Source: Item 13 — TRADEMARKS (FDD pages 54–57)
What This Means (2024 FDD)
According to Flowerama's 2024 Franchise Disclosure Document, the registration number for the "FRUIT BOUQUETS BY 1800FLOWERS.COM" and design mark is 6,239,866. This trademark was registered on January 5, 2021. Flowerama also uses other similar trademarks related to "FRUIT BOUQUETS".
Flowerama indicates that it has filed all required affidavits for these trademarks and intends to renew all registrations when they become due. This suggests that Flowerama is actively maintaining its intellectual property rights, which can be a positive sign for franchisees. It is important for prospective franchisees to understand the specific marks they are authorized to use and the guidelines for their use, as outlined in the Franchise Agreement and related manuals.
As a Flowerama franchisee, you must adhere to Flowerama's instructions regarding the use of these marks. You are not allowed to use the marks in unauthorized ways, such as in your corporate name or in the sale of unauthorized products or services. You also need to be careful about using similar telephone numbers or domain names that could be confusingly similar to Flowerama's registered marks. This ensures consistent branding and protects Flowerama's trademarks.
Flowerama retains control over any legal proceedings involving the trademarks licensed to franchisees. If a franchisee faces a claim of infringement related to the marks, they must promptly notify Flowerama, who will then take necessary action to defend the franchisee. Flowerama will indemnify franchisees against third-party claims of infringement, provided the franchisee has used the marks in accordance with the Franchise Agreement and has not acted with gross negligence or willful misconduct. This provides a level of protection for franchisees using Flowerama's trademarks.