What was the original registration date for the "1-800-FLOWERS" mark used by Flowerama?
Flowerama Franchise · 2024 FDDAnswer from 2024 FDD Document
| Mark | Registration Number | Registration Date |
|---|---|---|
| "1-800-FLOWERS" | 1,009,717 | April 29, 1975 (renewed May 14, 2015) |
Source: Item 13 — TRADEMARKS (FDD pages 54–57)
What This Means (2024 FDD)
According to Flowerama's 2024 Franchise Disclosure Document, the original registration date for the "1-800-FLOWERS" mark is April 29, 1975. The registration number for this mark is 1,009,717. The mark was also renewed on May 14, 2015.
This information is relevant for prospective Flowerama franchisees because it clarifies the ownership and registration details of a key trademark that franchisees may be authorized to use, especially if they co-brand their Flowerama Center with 1-800-Flowers. Understanding the registration date and number can be important for verifying the legitimacy and protection of the trademark.
Flowerama franchisees should note that while they may be granted the right to use the "1-800-FLOWERS" trademark under certain conditions, they must adhere to specific guidelines outlined in the Franchise Agreement, the Franchise Operations and Brand Standards Manual, and any other rules provided by Flowerama. Unauthorized use of the trademark is prohibited, and franchisees must follow Flowerama's instructions regarding its use. This includes restrictions on using the mark in corporate names, with modifying elements, or in the sale of unauthorized products or services.