According to Flowerama's 2024 Franchise Disclosure Document, the obligations for protecting a franchisee's rights to use Flowerama's copyrights mirror those for the trademarks, as detailed in Item 14 of the FDD. This means both Flowerama and the franchisee have responsibilities in this area.

Specifically, if a franchisee faces a claim of infringement or challenge to their use of Flowerama's marks, the franchisee must immediately notify Flowerama in writing. Flowerama is then expected to use commercially reasonable efforts to protect and defend the franchisee's right to use the marks. Furthermore, Flowerama will ensure the 1-800-Flowers Marketing Fund reimburses the franchisee for damages they are held liable for in such proceedings.

However, this reimbursement is conditional. The franchisee must have used the marks strictly according to the Franchise Agreement, any addenda, and Flowerama's rules and instructions. They also must have promptly notified Flowerama of the challenge. Flowerama retains the sole right to control any legal actions related to claims or challenges to the marks, and franchisees must fully cooperate with Flowerama in any defense or prosecution of such claims. Additionally, franchisees must use required trademark, service mark, or copyright notices as specified by Flowerama.