What is the minimum number of franchised units in operation required for Flowerama's affiliates' company-owned retail units to contribute to the 1-800-Flowers Marketing Fund?

According to Flowerama's 2024 Franchise Disclosure Document, Flowerama's affiliates' company-owned retail units operating under the 1-800-Flowers name must contribute to the 1-800-Flowers Marketing Fund if they are in a market or region with at least five franchised Flowerama units in operation.

This means that in areas where there are five or more franchised Flowerama locations, the company-owned stores will also contribute to the marketing fund, ensuring a collective effort to promote the brand. The contribution amount from these company-owned units will be equal to what is required of comparable franchised units within the Flowerama system.

For a prospective franchisee, this indicates that the marketing fund benefits from contributions made not only by franchisees but also by company-owned stores in more established markets. This could lead to a larger marketing budget and potentially more effective marketing campaigns in regions where the brand has a stronger presence.