Is a Flowerama franchisee allowed to relocate their Flowerama Center without written consent from the franchisor?
Flowerama Franchise · 2024 FDDAnswer from 2024 FDD Document
If your lease for the premises of the Flowerama Center terminates without your fault, or if the premises are damaged, condemned or otherwise unusable, or if in your and our reasonable judgment there is a change in the character of the location of the Center sufficiently detrimental to its business potential to warrant its relocation, we may grant permission to you to relocate the Center. You may not relocate your Center without our prior written consent, which will not be unreasonably withheld.
Source: Item 12 — TERRITORY (FDD pages 52–54)
What This Means (2024 FDD)
According to Flowerama's 2024 Franchise Disclosure Document, a franchisee cannot relocate their Flowerama Center without prior written consent from Flowerama. However, Flowerama states that this consent will not be unreasonably withheld.
There are specific circumstances where Flowerama may grant permission for relocation. These include situations where the lease for the Flowerama Center premises terminates without fault of the franchisee, or if the premises are damaged, condemned, or otherwise unusable. Permission may also be granted if both the franchisee and Flowerama reasonably judge that there is a change in the character of the location that is sufficiently detrimental to the business potential to warrant relocation.
This requirement for written consent is a fairly standard practice in franchising, allowing Flowerama to maintain brand consistency and ensure that any new location meets their standards for success. It also protects the interests of other franchisees in the area by preventing relocations that could negatively impact their businesses. Prospective franchisees should understand these conditions and consider the potential need for relocation during the term of their franchise agreement.