How is the Floors To Go territory determined for my showroom?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
s); and (c) adopt and use our selected trademarks, service marks, and trade names with our signs, emblems, and insignia.
- 1.2. Your Territory. You will be granted the right to conduct your business at the location designated on the attached Schedule "A" ("Your Territory" or "Showroom"). Your Territory will be determined based on the factors that we deem relevant, which might include population, traffic flow, presence of businesses, location of competitors (including other showrooms), demographics, and other market conditions. The Territory may be defined based on geographic boundaries, streets or other criteria, as we determine appropriate. On renewal or transfer of your franchised business, Your Territory may be modified. Depending on the then-current demographics of Your Territory, and on our then-current standards for territories, if Your Territory is larger than our then-current standard territory, we may require you or the transferee to accept a renewal territory or a transfer territory that is smaller than Your Territory. This means that we will not open or license any other person or entity to open a showroom using the "Floors To Go" trade name or trademarks within Your Territory. However, you may face competition from other outlets that we franchise or own, or from other channels of distribution or competitive brands we control, within Your Territory, including, but not limited to, competition from the FTG Shop At Home program. We will not prohibit you from selling products for installation outside of Your Territory nor will we prohibit you from offering other floor covering or window treatment
products for sale along with those products available through the FTG System. In other words, we will not restrict you from marketing or soliciting customers outside Your Territory.
2. Term
- 2.1. Duration/Renewal.
Source: Item 23 — RECEIPTS (FDD pages 47–204)
What This Means (2025 FDD)
According to Floors To Go's 2025 Franchise Disclosure Document, the territory for a Floors To Go showroom is designated on Schedule A of the Membership Agreement. The territory is determined by Floors To Go based on factors they deem relevant, such as population, traffic flow, the presence of businesses, the location of competitors (including other showrooms), demographics, and other market conditions. The territory may be defined using geographic boundaries, streets, or other criteria that Floors To Go considers appropriate.
It is important to note that the territory may be modified upon renewal or transfer of the franchise. If the existing territory is larger than Floors To Go's current standard for territories, the franchisee or transferee may be required to accept a smaller territory upon renewal or transfer.
While Floors To Go will not open or license another showroom under the Floors To Go name within the franchisee's territory, franchisees may face competition from other outlets that Floors To Go franchises or owns, as well as from other channels of distribution or competitive brands that Floors To Go controls, including the FTG Shop At Home program. However, Floors To Go will not restrict franchisees from selling products for installation outside of their territory or from offering other floor covering or window treatment products for sale along with those available through the Floors To Go system, meaning franchisees are not restricted from marketing or soliciting customers outside their territory.
Prior to the execution of the Membership Agreement, the protected geographic area is mutually agreed upon. The attached map delineates the protected geographic area in which the showroom will be located. If a franchisee is establishing additional showrooms simultaneously with the execution of the Membership Agreement, each showroom is treated as a separate Membership Agreement.