What standards must member-developed advertising material meet for Floors To Go?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
erials and programs to you and all FTG members (see Section 6.4 of the Membership Agreement).
Some advertising materials are prepared by FTG, and you are permitted to develop your own advertising material consistent with FTG's standards or otherwise subject to FTG's approval. All advertising, marketing and promotional materials which you use in connection with your Showroom must conform to all restrictions and specifications provided by us from time to time. You are not permitted to use the name "Floors To Go" as part of your legal or business name except to describe that you are doing business as a FTG member or to geographically describe the location of your franchised business. Any advertising, marketing or promotional materials must be approved in writing by us prior to any publication by you. You may publish any of our approved advertising materials in any reputable media utilized for those purposes in your territory.
Our members-only website may contain approved artwork print media presentations, promotional materials, direct mail flyers, point-of-sale formats, audio and video presentations for our approved advertising programs as well as the guidelines for and limitations upon their usage. Members are responsible for paying any additional cost of having these audio and video presentations customized for local usage. Multiple copies of these advertising materials and programs will be furnished to you at FTG's direct cost of producing them, plus any related shipping, handling and storage charges. One hundred percent (100%) of the Advertising Fees FTG received from its members during fiscal year 2024 was used for production and media placement expenses. None of the Advertising Fees
that FTG received from its members during fiscal year 2024 were used to solicit new franchise sales.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–27)
What This Means (2025 FDD)
According to Floors To Go's 2025 Franchise Disclosure Document, franchisees are permitted to develop their own advertising material, but it must adhere to specific standards. All advertising, marketing, and promotional materials used in connection with the showroom must conform to the restrictions and specifications provided by Floors To Go. Franchisees must obtain written approval from Floors To Go before publishing any advertising materials.
Floors To Go provides approved artwork, print media presentations, promotional materials, direct mail flyers, point-of-sale formats, and audio and video presentations on its members-only website, along with guidelines and limitations for their use. Franchisees are responsible for any additional costs to customize these audio and video presentations for local use.
If a franchisee chooses to develop an independent website or internet-based advertising, it must comply with Floors To Go's trademark, service mark, logo, and advertising requirements, as well as any other applicable policies and procedures. This includes obtaining prior written approval for any internet domain names, home page addresses, hyperlinks, and other links used on the independent website. Franchisees must also restrict their use of any materials in which a third party has an interest.