What are the Floors To Go signage requirements regarding conformance to specifications?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
7.3. Showroom Signage. You agree to install signage identifying your Showroom as an Floors To Go Showroom either on the exterior facade of your Showroom building, prominently displayed in the front window of your Showroom, or on a marquee or freestanding sign in front of your Showroom. The FTG signage must conform to all specifications provided by us and be approved by us before construction, meet all local signage regulations, and be installed within ninety (90) days after the Effective Date. Upon installation of the FTG sign, we ask that you provide us with photographs of the installed sign.
In addition, we reserve the right to require you to use "Floors To Go" in your fictitious trade name and make it a permanent part of your exterior signage. If you choose to develop an independent website, it must comply with our trademark, service mark, logo and advertising requirements, as well as any of our applicable policies and procedures. Therefore, among other things, you must (i) obtain our prior written approval of any Internet domain name and home page addresses used for your independent website, (ii) obtain our prior written approval of all hyperlinks and other links to appear on your independent website, and (iii) restrict your use of any materials in which any third party has any interest.
You shall use the name "Floors To Go" and/or such other names or logos as authorized by us on all display signs, decorations, advertising, carpet, floor covering samples, and other printed and decorative materials used in or on the premises in connection with the advertising, displaying, or selling of Floors To Go products or services.
You shall cause to appear such legends, markings and notices on all uses of the Marks as we may reasonably require, including, without limitation, appropriate copyright and trademark notices, including the ® and ™ symbols as appropriate.
Source: Item 23 — RECEIPTS (FDD pages 47–204)
What This Means (2025 FDD)
According to Floors To Go's 2025 Franchise Disclosure Document, franchisees must ensure that all signage conforms to the specifications provided by Floors To Go. Specifically, franchisees must install signage that identifies their showroom as a Floors To Go showroom, either on the exterior facade, in the front window, or on a freestanding sign. This signage must be approved by Floors To Go before construction and must also meet all local signage regulations. The installation should be completed within 90 days of the effective date of the franchise agreement. After installation, franchisees are required to provide photographs of the installed sign to Floors To Go.
Floors To Go also reserves the right to require franchisees to use "Floors To Go" in their fictitious trade name and as a permanent part of their exterior signage. If a franchisee chooses to develop an independent website, it must comply with Floors To Go's trademark, service mark, logo, and advertising requirements, as well as any applicable policies and procedures. This includes obtaining prior written approval for the domain name, home page addresses, hyperlinks, and other links used on the independent website.
Floors To Go retains control over the appearance of its marks on various items within the showroom. Franchisees are required to use the Floors To Go name and logos on all display signs, decorations, advertising, carpet, floor covering samples, and other printed materials. They must also include any legends, markings, and notices, such as copyright and trademark symbols, as reasonably required by Floors To Go. This ensures consistent branding and protects the intellectual property of Floors To Go.
These requirements ensure brand consistency and protect Floors To Go's trademarks and trade names. Franchisees must adhere to these specifications to maintain uniformity across all locations and to avoid any potential legal issues related to trademark infringement. Compliance with these signage and branding requirements is essential for franchisees to operate within the Floors To Go system.