What is the role of Floors To Go regarding advertising materials?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
et quality and product mix; and (ii) assist you with resolving problems with merchandise vendors or manufacturers participating in the FTG System.
- b. For administrative convenience: (1) we will control the management and disbursement of the funds received as Advertising Fees, as defined in Section 6.4 of this Agreement; (2) we will serve as the advertising agency primarily responsible for creating and developing the advertising materials (e.g., artwork, print media presentations, direct mail flyers, promotional materials, point-of-sale formats, audio and video presentations) which we deem appropriate for the membership advertising programs; (3) we will be authorized and available to provide local or regional advertising placement services to all members upon request and be compensated for our placement services at a rate not in excess of fifteen percent (15%) of the cost of the requested advertising; and (4) we will, upon request, provide advertising consulting and media planning services to you or groups of members for a mutually agreed upon fee.
- c. We may hold conferences or conventions from time to time to discuss matters such as sales techniques, product selection and costs to members, performance standards, advertising programs, new products and programs, and operational modifications and updates. You must attend our annual convention. We will bear the cost of your registration fee for your first convention, but you must pay all related travel, lodging and other personal expenses you incur. You must also attend FTG's annual convention in subsequent years, in order to receive the full benefit of the FTG System, and we reserve the right to charge you a fee if you elect not to attend. We will charge you a registration fee for your attendance at all subsequent annual conventions, and you must pay all related travel, lodging and other personal expenses that you incur during such conventions. The annual conventions, voluntary training programs, and other elective conferences will be held in a location within the United States designated by FTG. After the first year, attending members are expected to bear the expenses of attending these elective conferences.
- 5.3.
Source: Item 23 — RECEIPTS (FDD pages 47–204)
What This Means (2025 FDD)
According to Floors To Go's 2025 Franchise Disclosure Document, franchisees are expected to conduct local advertising and marketing activities at their own expense to promote their showrooms. However, Floors To Go retains significant control over the brand's image and advertising standards. All advertising, marketing, and promotional materials must conform to the restrictions and specifications provided by Floors To Go.
Floors To Go will not participate in the advertising or promotion of the franchisee's showroom, nor will advertising be subject to their approval unless it violates specific sections of the agreement or could adversely affect the rights licensed by Floors To Go or the associated goodwill. Floors To Go also manages the funds received as advertising fees and serves as the primary advertising agency, creating and developing advertising materials deemed appropriate for membership advertising programs. They are authorized to provide local or regional advertising placement services to members upon request, compensated at a rate not exceeding 15% of the advertising cost.
Floors To Go also provides franchisees with a website on the domain www.floorstogo.com for each showroom. If a franchisee chooses to develop an independent website, it must comply with Floors To Go's trademark, service mark, logo, and advertising requirements, including obtaining prior written approval for the domain name, home page addresses, hyperlinks, and other links. Floors To Go may require franchisees to use "Floors To Go" in their fictitious trade name and as a permanent part of their exterior signage.
These stipulations ensure brand consistency and protect Floors To Go's trademarks and advertising techniques. While franchisees are responsible for local advertising expenses, Floors To Go maintains control over advertising content and standards to protect its brand and goodwill. Franchisees should be aware of these requirements and budget accordingly for local advertising efforts while adhering to Floors To Go's guidelines.