Who is responsible for establishing the prices charged to customers at a Floors To Go franchise?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
The price list identifies the approved vendors and manufacturers, carpet and floor covering selections and vendor prices currently available to FTG members. FTG members are responsible for establishing the prices they charge to their customers.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–27)
What This Means (2025 FDD)
According to the 2025 Floors To Go Franchise Disclosure Document, Floors To Go members (franchisees) are responsible for setting the prices they charge their customers. Floors To Go provides a price list that identifies approved vendors and manufacturers, along with carpet and floor covering selections and vendor prices. However, the ultimate pricing decision rests with the franchisee.
This means that while Floors To Go offers guidance and information on vendor pricing, franchisees have the autonomy to determine their own pricing strategies. This allows franchisees to adapt to local market conditions, adjust for competition, and set prices that align with their business goals.
For a prospective franchisee, this responsibility offers both opportunities and challenges. The franchisee can control their profit margins and tailor pricing to their specific customer base. However, it also requires careful market analysis, a strong understanding of cost structures, and the ability to make informed pricing decisions to remain competitive and profitable. Floors To Go members should carefully consider their pricing strategy to maximize profitability while remaining competitive in their local market.