What is Floors To Go's responsibility in defending the Marks licensed with the FTG System?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
FTG is also obligated to use its commercially reasonable efforts to:
- (1) maintain the reputation of the FTG System;
- (2) maintain a wide variety of floor covering and window treatment products at favorable prices; and
- (3) defend the Marks licensed with the FTG System.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–27)
What This Means (2025 FDD)
According to the 2025 Floors To Go Franchise Disclosure Document, Floors To Go is obligated to use its commercially reasonable efforts to defend the Marks licensed with the FTG System. This means that Floors To Go is responsible for taking appropriate actions to protect its trademarks and service marks from infringement or unauthorized use by third parties.
This obligation is crucial for maintaining the integrity and reputation of the Floors To Go brand. By defending its Marks, Floors To Go ensures that customers can easily identify and trust the products and services associated with the brand. This protection also prevents other businesses from unfairly capitalizing on the goodwill and recognition that Floors To Go has established.
For a prospective franchisee, this obligation provides assurance that Floors To Go is committed to safeguarding the brand's identity and value. This commitment can translate into a more stable and reliable business environment for franchisees, as it reduces the risk of confusion or dilution of the brand in the marketplace. Floors To Go also has obligations to maintain the reputation of the FTG System and maintain a wide variety of floor covering and window treatment products at favorable prices.