What is the process for a Floors To Go franchisee to get advertising materials approved?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
erials and programs to you and all FTG members (see Section 6.4 of the Membership Agreement).
Some advertising materials are prepared by FTG, and you are permitted to develop your own advertising material consistent with FTG's standards or otherwise subject to FTG's approval. All advertising, marketing and promotional materials which you use in connection with your Showroom must conform to all restrictions and specifications provided by us from time to time. You are not permitted to use the name "Floors To Go" as part of your legal or business name except to describe that you are doing business as a FTG member or to geographically describe the location of your franchised business. Any advertising, marketing or promotional materials must be approved in writing by us prior to any publication by you. You may publish any of our approved advertising materials in any reputable media utilized for those purposes in your territory.
Our members-only website may contain approved artwork print media presentations, promotional materials, direct mail flyers, point-of-sale formats, audio and video presentations for our approved advertising programs as well as the guidelines for and limitations upon their usage. Members are responsible for paying any additional cost of having these audio and video presentations customized for local usage. Multiple copies of these advertising materials and programs will be furnished to you at FTG's direct cost of producing them, plus any related shipping, handling and storage charges. One hundred percent (100%) of the Advertising Fees FTG received from its members during fiscal year 2024 was used for production and media placement expenses. None of the Advertising Fees
that FTG received from its members during fiscal year 2024 were used to solicit new franchise sales.
All Advertising Fees paid by you will be used solely for the development of advertising materials and marketing programs for system-wide use and will not be used for marketing individual showrooms or to defray any of FTG's expenses not directly related to the development of these materials and programs. Members, including company-owned outlets, are required to pay Advertising Fees (payable semi-annually, in two equal payments of $1,500). Members are not required to participate in any other advertising fund. FTG will direct all programs financed by the Advertising Fees, with sole discretion over the creative concepts, materials and endorsements used, market and media selection (including whether the corresponding media coverage is local, regional or national in scope), and the allocation of resources. Advertising Fees may, in FTG's sole discretion, be used to pay the costs for preparing and producing customizable artwork, print media, television and radio commercials, as well as for conducting market research, public relations, and paying FTG's related administrative expenses.
FTG will have absolute discretion with the administration of the funds received as Advertising Fees, including but not limited to, the allocation of the funds, methods of payment, and reimbursement of expenses and advances paid by FTG to develop any such advertising materials or programs.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–27)
What This Means (2025 FDD)
According to the 2025 Floors To Go Franchise Disclosure Document, franchisees are permitted to develop their own advertising material, but it must be consistent with Floors To Go's standards or otherwise be subject to their approval. All advertising, marketing, and promotional materials used in connection with the showroom must conform to all restrictions and specifications provided by Floors To Go. Any advertising, marketing, or promotional materials must be approved in writing by Floors To Go prior to any publication by the franchisee.
Floors To Go will develop advertising materials and marketing programs during the term of the Membership Agreement and provide these materials and programs to all members. The members-only website may contain approved artwork print media presentations, promotional materials, direct mail flyers, point-of-sale formats, audio and video presentations for approved advertising programs, as well as the guidelines for and limitations upon their usage. Members are responsible for paying any additional cost of having these audio and video presentations customized for local usage.
If a franchisee chooses to develop an independent website, it must comply with Floors To Go's trademark, service mark, logo, and advertising requirements, as well as any of their applicable policies and procedures. The franchisee must obtain prior written approval of any Internet domain name and home page addresses used for their independent website, as well as prior written approval of all hyperlinks and other links to appear on their independent website. If a franchisee develops or purchases internet-based advertising through email services, search engines, web portals, or other internet-based advertising vehicles, they must comply with Floors To Go's trademark, service mark, logo, and advertising requirements, as well as any of their other applicable policies and procedures.