What pre-opening obligations does Floors To Go have to its franchisees?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 11: FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING]
Except as listed below, FTG is not required to provide you with any assistance.
A. FTG's Pre-Opening Obligations
Prior to the time you begin participating in the FTG System, FTG is obligated to provide you with advertising material, the price list, and other documents relating to the FTG System (see Sections 5.2 and 5.3 of the Membership Agreement). FTG does not currently have a formal operations manual. The price list identifies the approved vendors and manufacturers, carpet and floor covering selections and vendor prices currently available to FTG members. FTG members are responsible for establishing the prices they charge to their customers.
FTG is also obligated to provide and deliver to you at your Showroom the racks, displays and samples necessary to convert your Showroom to a FTG Showroom, as well as a store design consultant to assist you with adapting the FTG Showroom design package to your Showroom (the "Redesign"). FTG will not purchase any tenant improvement items, including, among other things, installation of floor coverings in showrooms, furniture, or office equipment (see Section 5.2 of the Membership Agreement).
FTG will not have independent access to any information generated or stored in any electronic cash register or computer system that you use in your Showroom.
G. Internet
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- Website. You will be provided a website, maintained by us, on the domain www.floorstogo.com for each of your FTG Showrooms. In addition, you will have access to several additional pages, which may be customized for your Showroom. The content of these customized pages and any changes thereto will be subject to our prior review and written approval. From time to time, additional features and benefits may be added to the website, for which we reserve the right to charge a fee to assist in covering costs, including, but not limited to, the costs of developing, implementing and maintaining said features and benefits. In addition, we reserve the right to require you to use "Floors To Go" in your fictitious trade name and make it a permanent part of your exterior signage. If you choose to develop an independent website, it must comply with our trademark, service mark, logo and advertising requirements, as well as any of our applicable policies and procedures. Therefore, among other things, you must (i) obtain our prior written approval of any Internet domain name and home page addresses used for your independent website, (ii) obtain our prior written approval of all hyperlinks and other links to appear on your independent website, and (iii) restrict your use of any materials in which any third party has any interest. Upon your request and our prior written approval, if you include "Floors To Go" in your fictitious trade name and make it a permanent part of your exterior signage, a hyperlink to your independent website will be placed on the website that we maintain for your Showroom.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–27)
What This Means (2025 FDD)
According to the 2025 Floors To Go Franchise Disclosure Document, Floors To Go's pre-opening obligations to franchisees are limited. Floors To Go is obligated to provide advertising material, a price list, and other documents relating to the Floors To Go system. The price list identifies approved vendors and manufacturers, carpet and floor covering selections, and vendor prices currently available to Floors To Go members. However, Floors To Go members are responsible for establishing the prices they charge their customers.
Floors To Go is also obligated to provide and deliver to the franchisee's showroom the racks, displays, and samples necessary to convert the showroom to a Floors To Go Showroom. Floors To Go will also provide a store design consultant to assist with adapting the Floors To Go Showroom design package to the franchisee's showroom. However, Floors To Go will not purchase any tenant improvement items, including installation of floor coverings in showrooms, furniture, or office equipment.
Floors To Go will provide a website, maintained by them, on the domain www.floorstogo.com for each of the franchisee's Floors To Go Showrooms. In addition, franchisees will have access to several additional pages, which may be customized for their Showroom. The content of these customized pages and any changes thereto will be subject to Floors To Go's prior review and written approval. Floors To Go also reserves the right to require franchisees to use "Floors To Go" in their fictitious trade name and make it a permanent part of their exterior signage.