Does Floors To Go permit members to develop their own advertising material?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
Some advertising materials are prepared by FTG, and you are permitted to develop your own advertising material consistent with FTG's standards or otherwise subject to FTG's approval. All advertising, marketing and promotional materials which you use in connection with your Showroom must conform to all restrictions and specifications provided by us from time to time. You are not permitted to use the name "Floors To Go" as part of your legal or business name except to describe that you are doing business as a FTG member or to geographically describe the location of your franchised business. Any advertising, marketing or promotional materials must be approved in writing by us prior to any publication by you. You may publish any of our approved advertising materials in any reputable media utilized for those purposes in your territory.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–27)
What This Means (2025 FDD)
According to the 2025 Floors To Go Franchise Disclosure Document, franchisees are permitted to develop their own advertising material, but with restrictions. While Floors To Go develops advertising materials and marketing programs for all members, franchisees can create their own advertising material, provided it aligns with Floors To Go's standards and receives prior approval from the franchisor. All advertising, marketing, and promotional materials used in connection with the showroom must conform to Floors To Go's restrictions and specifications.
Floors To Go provides approved artwork, print media presentations, promotional materials, direct mail flyers, point-of-sale formats, and audio and video presentations on its members-only website. Franchisees are responsible for any additional costs to customize these audio and video presentations for local use. Floors To Go also maintains a website on the domain www.floorstogo.com for each showroom, with customizable pages subject to the franchisor's review and approval.
If a franchisee chooses to develop an independent website or internet-based advertising, it must comply with Floors To Go's trademark, service mark, logo, and advertising requirements, as well as any other applicable policies and procedures. This includes obtaining prior written approval for any internet domain names, home page addresses, hyperlinks, and other links used on the independent website. Franchisees must also restrict their use of any materials in which any third party has an interest.