What is Floors To Go's obligation regarding maintaining the reputation of the FTG System?

According to the 2025 Floors To Go Franchise Disclosure Document, Floors To Go is obligated to use its commercially reasonable efforts to maintain the reputation of the FTG System. This means that Floors To Go must take appropriate actions to ensure that the brand and its associated trademarks are positively perceived by consumers. This obligation is part of a broader set of responsibilities that Floors To Go assumes during the operation of the FTG System.

In addition to maintaining the system's reputation, Floors To Go is also obligated to maintain a wide variety of floor covering and window treatment products at favorable prices and defend the Marks licensed with the FTG System. These obligations collectively aim to support the franchisees by ensuring product availability, competitive pricing, and brand protection.

While Floors To Go is committed to maintaining the reputation of the FTG System, the FDD does not specify the exact methods or resources that Floors To Go will employ to fulfill this obligation. It only states that Floors To Go will use 'commercially reasonable efforts,' which can be subjective and may vary depending on the circumstances. Prospective franchisees should inquire about the specific strategies and initiatives Floors To Go has in place to uphold and enhance the brand's reputation, as well as the resources allocated to these efforts.