On what items must a Floors To Go franchisee use the name 'Floors To Go'?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
sell any floor covering or window treatment products on or through any Internet Web Site or Domain Name.
- 4.3. Appearance of the FTG Marks on Items. You shall use the name "Floors To Go" and/or such other names or logos as authorized by us on all display signs, decorations, advertising, carpet, floor covering samples, and other printed and decorative materials used in or on the premises in connection with the advertising, displaying, or selling of Floors To Go products or services. You shall cause to appear such legends, markings and notices on all uses of the Marks as we may reasonably require, including, without limitation, appropriate copyright and trademark notices, including the ® and ™ symbols as appropriate.
- 4.4. Use of Trademark to Identify Site. You are required to use the name "Floors To Go" and/or such other names, marks, or logos as we shall direct within Your Territory (see Section 7.3). We shall have the right to approve such signs in order to ensure that they comply with applicable trademark or trade name requirements and contain such legends and symbols as we shall require.
- 4.5. Website. You will be provided a website, maintained by us, on the domain www.floorstogo.com for each of your FTG Showrooms. From time to time, additional features
and benefits may be added to the website, for which we reserve the right to charge a fee to assist in covering costs, including, but not limited to, the costs of developing, implementing and maintaining said features and benefits. In addition, we reserve the right to require you to use "Floors To Go" in your fictitious trade name and make it a permanent part of your exterior signage. If you choose to develop an independent website, it must comply with our trademark, service mark, logo and advertising requirements, as well as any of our applicable policies and procedures. Therefore, among other things, you must (i) obtain our prior written approval of any Internet domain name and home page addresses used for your independent website, (ii) obtain our prior written approval of all hyperlinks and other links to appear on your independent website, and (iii) restrict your use of any materials in which any third party has any interest.
Source: Item 23 — RECEIPTS (FDD pages 47–204)
What This Means (2025 FDD)
According to the 2025 Floors To Go Franchise Disclosure Document, franchisees must use the 'Floors To Go' name, or other authorized names and logos, on several items related to their business. This includes all display signs, decorations, advertising materials, carpet, floor covering samples, and other printed and decorative materials used within the premises for advertising, displaying, or selling Floors To Go products or services.
Floors To Go also requires franchisees to use the name to identify their site within their designated territory. The franchisor retains the right to approve these signs to ensure they meet trademark and trade name requirements, including any necessary legends and symbols. This ensures brand consistency and protects the trademarks associated with Floors To Go.
Furthermore, while franchisees cannot incorporate 'Floors To Go' into their legal business name, they are required to adopt a fictitious trade name that includes the words 'Floors To Go', complying with all fictitious name registration statutes. If a franchisee chooses to develop an independent website, they may include 'Floors To Go' in their fictitious trade name and exterior signage, which can then be hyperlinked to their independent website from the main Floors To Go website, subject to the franchisor's approval.