Is a Floors To Go franchisee's use of the Floors To Go Marks limited to their territory?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
hout limitation, appropriate copyright and trademark notices, including the ® and ™ symbols as appropriate.
- 4.4. Use of Trademark to Identify Site. You are required to use the name "Floors To Go" and/or such other names, marks, or logos as we shall direct within Your Territory (see Section 7.3). We shall have the right to approve such signs in order to ensure that they comply with applicable trademark or trade name requirements and contain such legends and symbols as we shall require.
- 4.5. Website.
Source: Item 23 — RECEIPTS (FDD pages 47–204)
What This Means (2025 FDD)
According to the 2025 Floors To Go Franchise Disclosure Document, a franchisee's use of the Floors To Go marks is generally associated with their territory, but with some exceptions. Floors To Go requires franchisees to use the Floors To Go name and logos within their designated territory. This includes using the name on display signs and advertising materials.
However, Floors To Go does not prevent franchisees from selling products for installation outside of their territory, nor does it restrict them from marketing or soliciting customers outside of their territory. This means that while the physical presence and signage of the Floors To Go brand are tied to the franchisee's territory, their sales and marketing efforts can extend beyond those boundaries.
Floors To Go maintains control over the use of its trademarks and can approve signage to ensure compliance with trademark requirements. While franchisees are granted the right to use the Floors To Go marks, all rights and goodwill associated with those marks ultimately belong to Floors To Go. Franchisees cannot take actions to contest Floors To Go's ownership of these marks.
In summary, while franchisees are required to use the Floors To Go marks within their territory, they are not restricted from conducting sales and marketing activities outside of it. This allows for a balance between maintaining territorial brand presence and pursuing broader market opportunities.