What is the Floors To Go franchisee's obligation regarding the location of the signage?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
In addition, we reserve the right to require you to use "Floors To Go" in your fictitious trade name and make it a permanent part of your exterior signage. If you choose to develop an independent website, it must comply with our trademark, service mark, logo and advertising requirements, as well as any of our applicable policies and procedures. Therefore, among other things, you must (i) obtain our prior written approval of any Internet domain name and home page addresses used for your independent website, (ii) obtain our prior written approval of all hyperlinks and other links to appear on your independent website, and (iii) restrict your use of any materials in which any third party has any interest. Upon your request and our prior written approval, if you include "Floors To Go" in your fictitious trade name and make it a permanent part of your exterior signage, a hyperlink to your independent website will be placed on the website that we maintain for your Showroom.
Source: Item 23 — RECEIPTS (FDD pages 47–204)
What This Means (2025 FDD)
According to the 2025 Floors To Go FDD, franchisees may be required to include "Floors To Go" in their fictitious trade name and as a permanent part of their exterior signage. Floors To Go reserves the right to mandate this.
If a franchisee chooses to develop an independent website, it must comply with Floors To Go's trademark, service mark, logo, and advertising requirements, as well as any applicable policies and procedures. This includes obtaining prior written approval for any Internet domain name and home page addresses, as well as for all hyperlinks and other links appearing on the independent website.
Upon request from the franchisee and with prior written approval from Floors To Go, a hyperlink to the franchisee's independent website will be placed on the website that Floors To Go maintains for the franchisee's showroom, provided that the franchisee includes "Floors To Go" in their fictitious trade name and makes it a permanent part of their exterior signage. This integration aims to connect the franchisee's independent online presence with the official Floors To Go website, potentially driving more traffic and enhancing brand recognition.