What is the Floors To Go franchisee required to do to promote goodwill among the public?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
9.2. Obligations. You agree that you will (a) maintain high moral and ethical standards of conduct and shall neither engage in, nor allow others to engage in, deceptive, fraudulent, or unethical practices of any kind in connection with the "Floors To Go" name or FTG System, nor suffer, nor allow any part thereof to be used for immoral or illegal purposes or in any illegal manner; (b) provide an efficient, courteous, and high quality service to the public; (c) operate your Showroom continuously and in compliance with this Agreement; (d) promote the FTG System and not provide or participate in any other buying, merchandising, sales or marketing service, group, cooperative, system or franchise for floor covering or window treatment products or accessories which offers products similar to those offered by us while you are a member of the FTG System; (e) take sole responsibility for the performance of all obligations arising out of the operation of your business, including, but not limited to, workers' compensation, real estate, sales, payroll, franchise, income, personal property, and gross receipt taxes levied or assessed by reason of such operation; (f) indicate clearly the independent ownership of your business in all public records, and that the operations of said business are separate and distinct from the operation of Floors To Go, LLC; (g) use all reasonable means to promote and encourage the purchase of Floors To Go products by the public, and use your best efforts to create and maintain goodwill among the public towards the names "Floors To Go" and toward the FTG System; and (h) promptly provide us with written notice of any infringement of, or challenge to, your use of the FTG Marks.
Source: Item 23 — RECEIPTS (FDD pages 47–204)
What This Means (2025 FDD)
According to the 2025 Floors To Go Franchise Disclosure Document, franchisees have specific obligations to maintain and promote the brand's reputation. Floors To Go requires franchisees to maintain high ethical standards and avoid deceptive or unethical practices. They must also provide efficient, courteous, and high-quality service to customers. These standards ensure that customers have positive experiences, which builds trust and encourages repeat business.
Floors To Go franchisees must use all reasonable means to promote and encourage the purchase of Floors To Go products by the public. They are expected to use their best efforts to create and maintain goodwill among the public toward the Floors To Go name and the FTG System. This includes actively marketing the products and services offered by Floors To Go and ensuring that all interactions with the public enhance the brand's image.
These requirements are typical in franchising, as franchisors rely on each franchisee to uphold brand standards and contribute to a positive brand image. By adhering to these guidelines, Floors To Go franchisees not only fulfill their contractual obligations but also contribute to the overall success and reputation of the Floors To Go brand, which benefits all franchisees within the system.