Is a Floors To Go franchisee required to adopt a fictitious trade name?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
to accomplish this purpose. You shall conduct and operate your business in a manner which will not impair the goodwill associated with the FTG Marks.
- 4.8. Your Name. You shall not incorporate the words "Floors To Go" or any other names, marks, or logos associated therewith as part of your legal business name, but you are authorized and required to adopt a fictitious trade name incorporating the words "Floors To Go" and you shall comply with all fictitious name registration statutes. You will, within thirty (30) days after termination of this Agreement, amend your fictitious business name registrations to remove the words "Floors To Go" and all marks and logos associated therewith from your business name.
4.9. Protection of Marks.
- a. We may seek, in our own name and at our own expense, appropriate trademark protection for the Marks. You shall not seek or acquire any registration or other interest in any of the Marks anywhere in the world.
- b. You understand and agree that we shall retain all right, title and interest in the original Marks, as well as in any modifications or improvements made to the Marks by you, except to the extent provided otherwise herein.
- c. You acknowledge our exclusive rights in the Marks and acknowledge that the Marks are unique and valuable.
- d. You shall not at any time dispute or contest the validity or value of the Marks or our exclusive rights to use and exploit the Marks.
4.10. Related Rights.
- a.
Source: Item 23 — RECEIPTS (FDD pages 47–204)
What This Means (2025 FDD)
According to the 2025 Floors To Go Franchise Disclosure Document, franchisees are required to adopt a fictitious trade name incorporating the words "Floors To Go." However, franchisees are prohibited from incorporating the words "Floors To Go" as part of their legal business name.
This requirement ensures that while franchisees operate under the Floors To Go brand, they do so with a legally distinct identity. This distinction is important for liability and regulatory compliance. Upon termination of the franchise agreement, franchisees must amend their fictitious business name registrations to remove "Floors To Go" and any associated marks or logos from their business name within thirty days.
Floors To Go also reserves the right to require franchisees to include "Floors To Go" in their fictitious trade name and make it a permanent part of their exterior signage. If a franchisee chooses to develop an independent website and includes "Floors To Go" in their fictitious trade name and makes it a permanent part of their exterior signage, Floors To Go may provide a hyperlink to the franchisee's independent website on the website maintained for the franchisee's showroom.