What factors does Floors To Go consider when determining my territory?
Floors_To_Go Franchise · 2025 FDDAnswer from 2025 FDD Document
s); and (c) adopt and use our selected trademarks, service marks, and trade names with our signs, emblems, and insignia.
- 1.2. Your Territory. You will be granted the right to conduct your business at the location designated on the attached Schedule "A" ("Your Territory" or "Showroom"). Your Territory will be determined based on the factors that we deem relevant, which might include population, traffic flow, presence of businesses, location of competitors (including other showrooms), demographics, and other market conditions. The Territory may be defined based on geographic boundaries, streets or other criteria, as we determine appropriate. On renewal or transfer of your franchised business, Your Territory may be modified. Depending on the then-current demographics of Your Territory, and on our then-current standards for territories, if Your Territory is larger than our then-current standard territory, we may require you or the transferee to accept a renewal territory or a transfer territory that is smaller than Your Territory. This means that we will not open or license any other person or entity to open a showroom using the "Floors To Go" trade name or trademarks within Your Territory. However, you may face competition from other outlets that we franchise or own, or from other channels of distribution or competitive brands we control, within Your Territory, including, but not limited to, competition from the FTG Shop At Home program. We will not prohibit you from selling products for installation outside of Your Territory nor will we prohibit you from offering other floor covering or window treatment
products for sale along with those products available through the FTG System.
Source: Item 23 — RECEIPTS (FDD pages 47–204)
What This Means (2025 FDD)
According to Floors To Go's 2025 Franchise Disclosure Document, the territory you are granted will be determined based on factors that Floors To Go deems relevant. These factors might include population, traffic flow, presence of businesses, location of competitors (including other showrooms), demographics, and other market conditions. The territory may be defined based on geographic boundaries, streets or other criteria, as Floors To Go determines appropriate.
Floors To Go may modify your territory upon renewal or transfer of your franchised business. If your territory is larger than Floors To Go's then-current standard territory, they may require you or the transferee to accept a renewal territory or a transfer territory that is smaller than your original territory. Floors To Go states that it will not open or license any other person or entity to open a showroom using the "Floors To Go" trade name or trademarks within your territory.
However, the FDD states that you may face competition from other outlets that Floors To Go franchises or owns, or from other channels of distribution or competitive brands they control, within your territory, including competition from the FTG Shop At Home program. Floors To Go will not prohibit you from selling products for installation outside of your territory nor will they prohibit you from offering other floor covering or window treatment products for sale along with those products available through the FTG System. In other words, Floors To Go will not restrict you from marketing or soliciting customers outside your territory.
Prospective franchisees should carefully consider these factors and how they might impact the potential success of their Floors To Go franchise. It is important to discuss these factors with the franchisor and to conduct thorough market research to assess the competitive landscape and potential customer base in the designated territory.