Does Floors To Go consider any permutation of the Marks adopted by the franchisee to be Floors To Go's property?

According to the 2025 Floors To Go Franchise Disclosure Document, any variation of the brand's trademarks (the Marks) that a franchisee uses automatically becomes the property of Floors To Go. The franchisee's use of the Marks, as outlined in the agreement, benefits Floors To Go, and the franchisee does not gain any rights to the Marks beyond the specific license granted in the franchise agreement. Floors To Go retains the exclusive right to pursue trademark registrations. The franchisee is obligated to assist with these filings, although Floors To Go covers the expenses.

This policy ensures that Floors To Go maintains control over its brand identity and prevents franchisees from creating their own versions of the trademarks that could dilute or damage the brand. It also prevents franchisees from claiming ownership or rights to any modified versions of the trademarks they use during the term of their franchise agreement.

For a prospective franchisee, this means that any marketing materials, logos, or other branding elements they develop using the Floors To Go Marks will become the property of the franchisor. Upon termination or expiration of the franchise agreement, the franchisee will no longer have the right to use these materials. This is a fairly standard practice in franchising, as it protects the brand's uniformity and integrity across all franchise locations.