What standards must all Fitstop marketing and promotional activities conform to?
Fitstop Franchise · 2024 FDDAnswer from 2024 FDD Document
- 6.4.1 You must market and promote the Franchised Business at your cost, including using your best endeavors to actively promote the Franchise and in particular must regularly canvass members and potential members and follow up any leads you receive or that we may provide. You must not arrange, authorize, or carry out any advertising in relation to the Franchise unless we approve the form and content of the advertising in writing or it is in conformance with the Manual(s). You shall ensure that all marketing and promotional activities conform to the standards of ethical marketing and the policies prescribed by us and are not in any way misleading or deceptive.
- 6.4.2 You must expend the minimum amount equal to 1% of the Gross Revenue generated b
Source: Item 23 — RECEIPTS (FDD pages 50–135)
What This Means (2024 FDD)
According to Fitstop's 2024 Franchise Disclosure Document, franchisees must ensure that all marketing and promotional activities conform to the standards of ethical marketing and the policies prescribed by Fitstop. These activities must not be misleading or deceptive in any way.
Fitstop franchisees are required to market and promote their franchised business at their own cost, using their best efforts to actively promote the franchise. This includes regularly canvassing members and potential members and following up on any leads received, whether provided by the franchisee or by Fitstop. However, franchisees cannot arrange, authorize, or carry out any advertising related to the franchise unless Fitstop approves the form and content in writing or if it conforms to the standards outlined in the Manual(s).
Social media use is also governed by specific standards. Fitstop franchisees must adhere to the company's social media policy as described in the Manual(s). Any social media activity not in conformance with the Manual(s) requires written approval from Fitstop in advance. Franchisees must comply with Fitstop's directions regarding social media activity and authorize Fitstop to remove any unapproved or unauthorized content. Franchisees are prohibited from disparaging Fitstop or other franchisees on social media or posting anything that could harm the reputation of the Fitstop franchise system.