Who has the sole discretion to approve or disapprove the creative concepts, materials, and media used in Fitstop advertising programs?
Fitstop Franchise · 2024 FDDAnswer from 2024 FDD Document
- 6.6 System Marketing Material and/or Promotional Campaigns. We will direct all advertising programs and have sole discretion to approve or disapprove the creative concepts, materials, and media used in the programs.
Based thereon, we will have sole discretion to administer the marketing fees this Agreement describes herein.
Subject to the exceptions this Agreement identifies and the Manual(s), you shall use only advertising and advertising materials we provide.
Where your advertising campaign is not in conformance with the Manual(s), you will submit to us all advertising plans and advertising materials of any type, including, but not limited to, any digital media communication methods such as websites, blogs, instant message services, social media sites (i.e., Facebook, Twitter, Instagram, TikTok) and any comparable digital media communications at least 30 calendar days prior to publication, including any advertising on the internet, for our approval which we may grant or withhold in our sole judgment or modify at our discretion.
Source: Item 23 — RECEIPTS (FDD pages 50–135)
What This Means (2024 FDD)
According to Fitstop's 2024 Franchise Disclosure Document, Fitstop directs all advertising programs and has the sole discretion to approve or disapprove the creative concepts, materials, and media used in these programs. Fitstop also has sole discretion to administer the marketing fees described in the agreement.
Subject to exceptions identified in the agreement and the manual(s), franchisees must use only the advertising and advertising materials that Fitstop provides. If a franchisee's advertising campaign does not conform to the manual(s), the franchisee must submit all advertising plans and materials, including digital media communications like websites, blogs, instant message services, and social media sites, to Fitstop for approval at least 30 calendar days before publication. Fitstop may grant, withhold, or modify this approval at its sole discretion.
This means that as a Fitstop franchisee, you have limited control over advertising and marketing materials. You must adhere to Fitstop's guidelines and obtain approval for any advertising that deviates from the provided materials. This ensures brand consistency but may also limit your ability to tailor marketing efforts to your specific local market without prior approval from Fitstop.