What are the requirements for Fitstop advertising outside the designated territory?
Fitstop Franchise · 2024 FDDAnswer from 2024 FDD Document
- 6.4.3 You may not advertise and promote the Franchised Business outside of the Designated Territory, unless (a) the geographic area wherein you wish to advertise is contiguous to the Designated Territory and that area has not been granted to any other System Business or System franchisee/developer, and (b) we otherwise provide our prior written consent.
Source: Item 23 — RECEIPTS (FDD pages 50–135)
What This Means (2024 FDD)
According to Fitstop's 2024 Franchise Disclosure Document, franchisees are generally restricted from advertising and promoting their Fitstop business outside of their designated territory. However, there are exceptions to this rule.
Specifically, a Fitstop franchisee may advertise outside their designated territory if two conditions are met: (a) the geographic area they wish to advertise in is directly adjacent to their designated territory, and (b) that adjacent area has not already been assigned to another Fitstop franchisee or developer.
Even if these two conditions are met, the franchisee must still obtain Fitstop's prior written consent before engaging in any advertising or promotional activities outside of their designated territory. This ensures that all marketing efforts align with Fitstop's overall brand strategy and avoids potential conflicts between franchisees.