What is prohibited regarding the use of Proprietary Marks in Internet addresses for a Fitstop franchise?

According to Fitstop's 2024 Franchise Disclosure Document, franchisees are restricted from using Fitstop's Proprietary Marks in domain names, internet addresses, blogs, forums, or networking media sites without specific approval from Fitstop. This restriction aims to protect the brand's identity and ensure consistent representation across all online platforms.

This policy means that a franchisee cannot independently create a website or social media profile using the Fitstop name or logo in the address (e.g., "fitstop[location].com" or "facebook.com/fitstop[location]") unless they obtain explicit permission from the franchisor. This control allows Fitstop to maintain quality and uniformity in its online presence, preventing unauthorized or potentially damaging content from being associated with the brand.

Fitstop retains the right to approve or disapprove any use of its Proprietary Marks online, ensuring that all digital representations align with its brand standards and marketing strategies. While Fitstop may offer franchisees a sub-page on the official website to promote their specific location, the franchisee's control over online branding is limited and subject to Fitstop's oversight. Franchisees must seek approval for any content they wish to upload to their subpage and adhere to Fitstop's guidelines.