What is the process for Fitstop to approve or disapprove materials for advertising programs?
Fitstop Franchise · 2024 FDDAnswer from 2024 FDD Document
itional payments from you and other franchisees upon reasonable demand.
6.2 Use of Prescribed Materials. You must display on or about the premises only those signs, posters, and other advertising material we approve. You must maintain all signs, posters and other advertising material in a clean and satisfactory condition and good state of repair. Without prejudice to any other remedy available, we may, through our employees and agents, remove from the premises any printed matter, signs, posters, or other advertising material which we have not approved or which is not in a clean or satisfactory condition and state of repair.
6.3 Initial Marketing Spend; Other Initial Marketing/Promotional Efforts.
- 6.3.1 Initial Marketing Spend. You are required to spend a minimum of $10,000 in various online and/or other marketing activities that we prescribe as part of our System and that we expect will be paid to our Approved Supplier (the "Initial Marketing Spend"). Typically, we expect that you will be required to expend these amounts 30 to 90 days prior to opening and continuing through the grand opening of your Franchised Business – as we discuss and specify prior to any opening or operation of your Franchised Business in the Manual(s) or otherwise in writing. We may require that you expend any portion of the Initial Marketing Spend on materials/services that are purchased from our Approved Supplier(s).
- 6.3.2 Other Initial Marketing/Promotional Efforts. We strongly recommend, and may require, that you expend up to an additional $10,000 on other promotional activities designed to increase the visibility of your Franchised Business within the Designated Territory prior to or around the time of your contemplated or required opening.
Source: Item 23 — RECEIPTS (FDD pages 50–135)
What This Means (2024 FDD)
According to Fitstop's 2024 Franchise Disclosure Document, franchisees must use only advertising materials that Fitstop approves. Fitstop retains the right to remove any unapproved advertising materials from the premises.
For social media, any activity not conforming to the guidelines in the Manual(s) requires Fitstop's advance written approval. Fitstop can direct franchisees to remove non-approved social media activity, and if the franchisee fails to do so, Fitstop is authorized to remove it themselves. Franchisees are prohibited from disparaging Fitstop or other franchisees on social media or posting anything that could harm the Franchise System's reputation.
Fitstop also makes staff available for consultation on advertising and promotion, as they determine appropriate. They provide continuing assistance through scheduled meetings with business performance coaches, which may occur weekly, monthly, or quarterly. This consultation does not extend to employment practices.