What is the process for Fitstop to approve or disapprove creative concepts for advertising programs?
Fitstop Franchise · 2024 FDDAnswer from 2024 FDD Document
ble upon payment, and we will account separately for all sums paid to the Fund.
- 6.6 System Marketing Material and/or Promotional Campaigns. We will direct all advertising programs and have sole discretion to approve or disapprove the creative concepts, materials, and media used in the programs. Based thereon, we will have sole discretion to administer the marketing fees this Agreement describes herein. Subject to the exceptions this Agreement identifies and the Manual(s), you shall use only advertising and advertising materials we provide. Where your advertising campaign is not in conformance with the Manual(s), you will submit to us all advertising plans and advertising materials of any type, including, but not limited to, any digital media communication methods such as websites, blogs, instant message services, social media sites (i.e., Facebook, Twitter, Instagram, TikTok) and any comparable digital media communications at least 30 calendar days prior to publication, including any advertising on the internet, for our approval which we may grant or withhold in our sole judgment or modify at our discretion.
- 6.7 Ownership Acknowledgement. The approval by us of your advertising plans or advertising materials shall not, directly or indirectly, require us to pay for such advertising plans or advertising materials. Moreover, we can, at our discretion, adopt such advertising plans or advertising materials and use them for our own benefit or disseminate them for use by other franchisees.
- 6.8 Telephone and Communications Systems. You must, if requested in writing by us at any time during the Term, at your cost: (1) install and use in the Franchise telephone and other communications systems (including point of sale hardware and software) specified by us for the operation of the Franchise; (2) change or upgrade any telephone and communications systems used in the Franchise which we consider obsolete or superseded, including installation of new telephone and communication systems specified by us; and (3) ensure that all telephone and communications systems are secure from unauthorized access or use.
Source: Item 23 — RECEIPTS (FDD pages 50–135)
What This Means (2024 FDD)
According to Fitstop's 2024 Franchise Disclosure Document, Fitstop has sole discretion to approve or disapprove the creative concepts, materials, and media used in their advertising programs. Fitstop directs all advertising programs. Franchisees must use only the advertising and advertising materials that Fitstop provides, subject to exceptions identified in the agreement and the Manuals.
If a franchisee's advertising campaign does not conform to the Manuals, the franchisee must submit all advertising plans and materials, including digital media communications like websites, blogs, instant messages, and social media, to Fitstop for approval at least 30 calendar days before publication. Fitstop may grant, withhold, or modify approval at its sole discretion.
Fitstop's approval of a franchisee's advertising plans or materials does not obligate Fitstop to pay for them. Fitstop can also adopt and use these materials for its own benefit or disseminate them to other franchisees. Any social media activity proposed by the franchisee that does not conform to the Manual(s) must be approved in writing by Fitstop in advance. If Fitstop directs the franchisee to remove social media activity that is not approved or authorized by them, the franchisee authorizes Fitstop to remove it.