What is the minimum Initial Marketing Spend required by Fitstop?
Fitstop Franchise · 2024 FDDAnswer from 2024 FDD Document
tial Promotional Activities
You are required to spend a minimum of $10,000 in various online and/or other marketing activities that we prescribe as part of our System and that we expect will be paid to our Approved Supplier (the "Initial Marketing Spend"). Typically, we expect that you will be required to expend these amounts 30 to 90 days prior to opening and continuing through the grand opening of your Franchised Business — as we discuss and specify prior to any opening or operation of your Franchised Business in the Manuals or otherwise in writing. We may require that you expend all or any portion of the Initial Marketing Spend on materials/services that are purchased from our Approved Supplier(s).
As detailed in Item 7, we estimate that you will expend an additional $1,000 to $10,000 on other promotional activities designed to increase the visibility of your Franchised Business prior to and around the time of your anticipated opening. We may provide further directives to you via the Manuals or otherwise in writing on how we suggest or, in some cases, require our System franch
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 24–35)
What This Means (2024 FDD)
According to Fitstop's 2024 Franchise Disclosure Document, franchisees must spend a minimum of $10,000 on initial marketing activities. This "Initial Marketing Spend" is intended for various online and other marketing efforts prescribed by Fitstop as part of their system. Fitstop expects these funds to be paid to their Approved Supplier.
Typically, Fitstop expects franchisees to expend these marketing funds between 30 to 90 days before opening and continuing through the grand opening of their Fitstop franchise. The specifics of how this money should be spent are discussed and specified prior to the opening of the franchise, either in the manuals or in writing. Fitstop retains the right to require franchisees to spend all or part of this initial marketing spend on materials or services purchased from their approved suppliers.
In addition to the Initial Marketing Spend, Fitstop estimates that franchisees will expend another $1,000 to $10,000 on other promotional activities to increase the visibility of their franchise before and around the opening. Fitstop may provide further instructions on how franchisees should spend these additional funds, either through the manuals or in writing. Franchisees should carefully review the manuals and any written directives to understand Fitstop's expectations for both the Initial Marketing Spend and other promotional activities.