What is the minimum amount required for the Initial Marketing Spend for a Fitstop franchise?
Fitstop Franchise · 2024 FDDAnswer from 2024 FDD Document
6.3 Initial Marketing Spend; Other Initial Marketing/Promotional Efforts.
- 6.3.1 Initial Marketing Spend. You are required to spend a minimum of $10,000 in various online and/or other marketing activities that we prescribe as part of our System and that we expect will be paid to our Approved Supplier (the "Initial Marketing Spend"). Typically, we expect that you will be required to expend these amounts 30 to 90 days prior to opening and continuing through the grand opening of your Franchised Business – as we discuss and specify prior to any opening or operation of your Franchised Business in the Manual(s) or otherwise in writing. We may require that you expend any portion of the Initial Marketing Spend on materials/services that are purchased from our Approved Supplier(s).
- 6.3.2 Other Initial Marketing/Promotional Efforts. We strongly recommend, and may require, that you expend up to an additional $10,000 on other promotional activities designed to increase the visibility of your Franchised Business within the Designated Territory prior to or around the time of your contemplated or required opening. We may provide further directives to you via the Manuals or otherwise in writing on how we sugg
Source: Item 23 — RECEIPTS (FDD pages 50–135)
What This Means (2024 FDD)
According to Fitstop's 2024 Franchise Disclosure Document, franchisees must spend a minimum of $10,000 on initial marketing activities. This "Initial Marketing Spend" is to be used for online and other marketing activities prescribed by Fitstop as part of their system. Fitstop expects these funds to be paid to their Approved Supplier.
The FDD specifies that Fitstop typically requires franchisees to expend these marketing funds between 30 to 90 days before opening and continuing through the grand opening of the franchise. These requirements are discussed and specified in Fitstop's manuals or in writing before the franchise opens. Fitstop retains the right to require franchisees to spend any portion of the Initial Marketing Spend on materials or services purchased from their Approved Suppliers.
In addition to the required initial marketing spend, Fitstop strongly recommends, and may require, that franchisees spend up to an additional $10,000 on other promotional activities. These activities are designed to increase the visibility of the Fitstop franchise within its designated territory before or around the time of opening. Fitstop may provide further instructions on how to spend these additional funds through their manuals or in writing.