To whom is the Initial Marketing Spend for Fitstop typically paid?
Fitstop Franchise · 2024 FDDAnswer from 2024 FDD Document
tial Promotional Activities
You are required to spend a minimum of $10,000 in various online and/or other marketing activities that we prescribe as part of our System and that we expect will be paid to our Approved Supplier (the "Initial Marketing Spend"). Typically, we expect that you will be required to expend these amounts 30 to 90 days prior to opening and continuing through the grand opening of your Franchised Business — as we discuss and specify prior to any opening or operation of your Franchised Business in the Manuals or otherwise in writing. We may require that you expend all or any portion of the Initial Marketing Spend on materials/services that are purchased fr
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 24–35)
What This Means (2024 FDD)
According to Fitstop's 2024 Franchise Disclosure Document, the initial marketing spend, a minimum of $10,000, is typically paid to Fitstop's Approved Supplier. This spend covers various online and other marketing activities prescribed by Fitstop as part of their system.
Fitstop expects franchisees to expend these funds between 30 to 90 days before opening and continuing through the grand opening of their franchised business. The specifics are discussed and outlined in the manuals or in writing before the business begins operations.
Fitstop may require franchisees to use all or part of the initial marketing spend on materials or services purchased from their Approved Suppliers. Franchisees should be aware of this requirement and factor it into their initial investment and operational planning.